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CHALLENGE
Provide the creative lead across FIFA’s cause-related campaigns for the FIFA WORLD CUP QATAR 2022 and deliver all assets in record time (three months).
PROJECT
Create the brand platform for 'Football Unites the World' and the creative platforms for five other cause-related campaigns. Work included: logo development, animated digital and static perimeter signage and LED ribbons for all venues, large banners, five individual landing pages, captain’s arm bands, flags, activation ideas, app skinning, media backdrops, large screen video, event presentations, merchandise branding and copy platforms.
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