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CHALLENGE
To create interest, sell tickets and put on an unprecedented event for the Women’s World Cup in London 2018.
“The launch of the Women’s World Cup was beyond our expectations with over 100,000 applications for tickets from the ballot. Within one hour of sales opening we had applications for 23,000 tickets!”
PROJECT
Following on from the success of the Great Britain women at Rio Olympic Games, our task was to create a global event platform for the World Cup – ‘Where Stars Become Legends’, design the event logo, create the event branding look and feel, create and maintain the World Cup website, implement the ongoing global communications campaign, provide support for the ticketing strategy and facilitate on-going interest through activation and activity at other events and over social media.
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