CHALLENGE

The ITF (International Tennis Federation) wanted to give greater priority and momentum to their gender equality initiative.

PROJECT

To collate and analyse available data, initiate and oversee research, create the overarching expression platform – “Advantage ALL – Tennis is an Equal Advantage Sport” as well as the development of their gender quality strategy, launch videos, presentation and content creation for panel discussions for reveal at their recent AGM.

The platform and strategy have been very well received by all stakeholders and partners with on-going work continuing.