Is AI coming for our jobs?

Topp sisters, founders of global businesses Yabble & Pure Purple, discuss how AI is influencing the creative industry.

AI isn’t something to fear—it’s something to use, smartly. At Pure Purple, we see it as a powerful tool, not a replacement for creativity. When harnessed in the right way, AI brings efficiency, deeper insights, and smarter workflows, but it’s humans powered by AI—in that order. We sat down with two incredible women leading the charge in their fields.

Together, they explore how AI is reshaping marketing, where it can add real value, and where the human touch is still non-negotiable. So, how do we strike the right balance? Listen to the conversation with Kathryn and Raewyn here…

Kathryn Topp – AI Entrepreneur & Tech Innovator

Kathryn Topp is a pioneering force in artificial intelligence and insights. As the CEO and founder of Yabble, she has led the development of the world’s leading generative AI platform for insight generation—recognized globally for its innovation. Long before ChatGPT, Kathryn was at the forefront of AI, creating groundbreaking products like synthetic audiences, reshaping how brands gather and analyze data. Twice named among the 250 most influential global leaders in market insights, she is also a passionate advocate for women in business, mentoring female-led startups and championing inclusive innovation.

Raewyn Topp – Creative Strategist & Brand Builder

An Effie, Cannes Lion, and Clio Gold award-winning strategist, Raewyn Topp blends big-picture thinking with hands-on execution to help brands cut through the grey. As the powerhouse behind Pure Purple, she transforms marketing budgets into stronger brands and sharper strategies. Raewyn has worked with some of the world’s most recognized names, including FIFA, World Athletics, Crocs, Herman Miller, and the US Army, bringing creative firepower to every project.