CHALLENGE

For one of the worlds most celebrated art schools create a new logo and a set of recruitment materials to send out to potential students of the school to encourage enrolment.

PROJECT

To create a logo and brand identity for the SAIC.

To develop a set of highly creative and impactful recruitment materials to be sent by post to potential students of the school at the graduate and under-graduate level. The project included: creative exploration, creative concepting, design development, copy writing, international sourcing of premiums and off-shore manufacturing.