CHALLENGE

To launch Sonare & RoomTune, new business divisions of furniture giant Herman Miller. Sonare was a technology product which provided in-office privacy. RoomTune provided improved room acoustics for businesses.

PROJECT

The development of a unique brand positionings, tag lines, creative look and feel, launch strategies and communication architecture for the brand and its multiple audiences.

Grew from start up to over a million dollars in sales, including winning the US Army as key client.