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 CHALLENGE

To use Motor Sport and other targeted sports as vehicles to recruit candidates to the US Army.

PROJECT

U.S Army’s sponsorship of NASCAR, NHRA, AFL (Arena Football League) and Bull Riders Association. Tasks included the concepting, branding and creative development of the sponsorship, overseeing all the production and large scale roll out of materials, organizing all the support advertising, including liaising with numerous media companies, event co-ordination, organising large scale photo shoots and managing the very complex sign-off procedures and politics of the US Army.