CHALLENGE

To take to market the new brand extension for Crocs shoes, YOU by Crocs, a fashion-led comfortable female shoe line.

PROJECT

To create the name, brand look and feel and supporting creative to launch YOU by Crocs in the USA and Europe. Creative roll-out included: shoe branding, packaging, retail POS, tradeshows & trade support materials as well as print advertisements and online graphics.

YOU by Crocs grew from zero into a multimillion-dollar business (in the USA & Europe) within 18 months of its launch.